For Bleuh, a cannabis brand focused on creativity, motivation, and balance, I designed a magazine advertisement across a double spread and back page. Guided by the tagline “Bleuh skies ahead,” the visual direction emphasized optimism and clarity, using expansive skies and refined gradients to suggest openness and possibility. The concept reflects the brand’s strategy of positioning cannabis as a way to feel good.

Team: Justin Mulcahy (Creative Direction)