Relaunching Dennison, a centuries-old watch case maker, through a complete brand transformation spanning identity, social, web, and PR. The new direction honored the brand’s heritage while introducing a refined, modern aesthetic that appeals to contemporary watch enthusiasts. The result is a balance of legacy and modernity, positioning Dennison as both timeless and forward-looking.

Team: Sarah Nguyen (Creative Direction), Siri Thomassen (Design), Farouq Samnani (Design), Dimitrie Popovici (Video & Editing)